In every minute people live on google searching for one thing other over 1.5 million searches are performed on Google in every second, and looking at the search result you will found out that they all contain google ads.
Google ads are one of the effective ways of driving traffics to your website, since it offers people the exact product you give as far as there are google ads on your site.
What is Google Ads
Google ads are the paid advertisements that appear in search results on google.com with the use of Google Ads that appear on other websites through the Display Network and Google’s AdSense program.
It is Google’s online advertising program that allows a web owner to create online ads to reach an audience that is interested in the product and services that you offer.
It runs on PPC (pay per click) while if it is a Google AdSense it will be related as CPC that is the cost per click.
you can see some of the sponsored results appear in green (ad) on the search result. it usually appears below the organic results.
Google offers display ads that usually appear on the google display network. The Display Network is an extensive collection of outside, third-party websites that have partnered with Google and agreed to serve Google ads
google ads can appear as a form of the image, video, or rich media format, or can be targeted in a different form.
Google ads is an online advertising platform own and operated by Google.
it is one of the most advertising platforms used worldwide to advertise goods and services online and reach millions of people at the same time. Advertisers who choose to use Google Ads can target users across two main networks.
Why Google ads appear
when you look at your search keyword, you will see more another related keyword that associate with your search result.
So the ads auction focuses on the keyword, that is why some advertisers chose the most words that people always associate with their business.
They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad.
This bid, combined with a Quality Score assigned by Google based on the quality of your proposed ad, determines which Google ads appear on the SERP so when a user licks ads the advertiser pays a certain cost, that is the PPC.
How to set up a Google Ads looking at the functions, one may think that it will cost a fortune just to set it up, but it is very simple to set up.
Below are the simple ways to set up your Google ads on your network within few minutes.
firstly you must have a website to set up the account because you need a landing page to link from your Ads, and it should be an original website because google will scan your site to know if it is original.
second, you have the option to create a google account, but if you already have a Google account then there will be no need for that.
But most of the time people prefer to create a new account because of the constant messages they receive from subscribed websites or packages, so to avoid this kind of distraction you have to create a new email.
after creating the account you can decide to block the email as it has performed its function of creating the account.
then firstly google will opt you to write in the advertising goal for the campaign.
After that, you will be asked to provide your business name and the website.
then the next level is for you to verify your website for google want to more about the business once the scan is over then you have to next which will bring you to t setup windows, then you can use the default Ad type which is responsive search Ad.
You can use this to create up to 15 headlines and four descriptions, then at this stage when you perform the first campaign, google will scan the site to show you some suggestions which suit your site.
Then chose one to add your headline and the description then next to it is the option to choose the keyword themes so that google will find Ads that target your keyword.
The next step is to choose a location, set the budget, and the duration after this view Ad preview.
Then finally you set up the billing, information choose the payment draft it should be your credit card or your bank account, then verify the bank account and it is a success.
Why you should use Google Ads
more than 65 percent of small-to-midsized businesses (SMBs) invest in pay-per-click (PPC) advertising. if you want to reach a huge audience then Google Ads is the right choice.
Allows for a huge range of target
A single search can bring out millions of audience to your product, it is a powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “accounting software for freelance marketers.” These generally are less expensive, and they’re worth it for capturing the attention of people who are looking for exactly what you offer.
There’s always something for your business at any time.
See results laid out in an easy-to-understand format in Google Ads
Google has a basic analytic keyboard which makes everything straightforward and easy to understand. Find out basic information like clicks, impressions, keywords budget, etc., or get even more granular with a Google Analytics integration. It allows you to see exactly how visitors are behaving on your website — right down to what they clicked, where they went next, and how long they’re spending there.
Build brand awareness
Google Ads a very versatile, it is a great tool for building brand awareness — something that research shows is what the highest performing marketers prioritize.
Even when some of your customers that have built loyalty on your site don’t click, they can go to your timeline to see your brand and make a selection through the add search Network.
so by choosing a very good brand and being consistent with it people will build a strong trust in you.
Control your costs
the Ads give you the option of how to spend your money per day or month or even year. you can only par when someone clicks the ad on your site. at the same time reconnect visitors to your site
Faster than Seo
This is one of the biggest advantages of using Google Ads. it reaches expressly to the audience.
Launching PPC ads is like turning on a fire-hose in that you’ll start to see the results immediately.
Having an SEO strategy is always a good idea, no matter how large your business is, but SEO takes time and not all businesses have that luxury.
But you can still benefit from both search advertising and an SEO strategy. This combined approach is usually called search engine marketing and it brings together the best of both worlds.